MARNI: A PERFECT BALANCE BETWEEN CLASSICS AND ARTISTIC EXPERIMENTS
Consuelo Castiglioni founded Marni in 1994, focusing on the synthesis of fashion and art, classics and experimentation.
In just 26 years, the once little-known family business has grown into a successful global brand. Based in the Italian capital, Marni is completely different from other luxury and maximalist brands such as Gucci and Versace. The company has gained popularity at a time when women have begun to shed hypersexual clothing in favor of designs that focus on colors, prints and textures. This is exactly what Marni has been able to offer its customers. The brand is known for its unique and distinctive graphic prints and abundance of textures in the models offered in the world market.
Today, the luxury brand, loved by women and men, cultivates the aesthetics of "intellectual chic", and develops garments that do not necessarily follow transitory trends and movements.
The founder Consuelo Castiglioni
The Italian fashion house Marni was founded by Consuelo Castiglioni in 1994. Although she did not have a specialized education, Castiglioni had previously worked on her own clothes.
She was born in 1959 in one of the most welcoming cities in Switzerland into a family of Chilean-Italian immigrants. When she turned 25 in 1984, Consuelo decided to return to her historic homeland of Italy, where she met her future husband, Gianni Castiglioni.
Consuelo managed to quickly get involved in her husband's business and already in the early 90s she was assigned the position of fashion expert of the company. Working at CiwiFurs, a woman notices the various subtleties of manufacturing exploring customer preferences. In those days, fur was not a popular material and was generally used to make old-fashioned clothes. Castiglioni, on the other hand, used it like any fabric to make products for everyday use, thanks to which the line was able to attract the attention of the public.
The fashion label, named after Consuelo's sister Marina, grew as its customers needed new clothes that could be worn with fur. About five years after production began, Marni moved away from its original concept, but this became a prerequisite for developing a brand that emphasized tactile materials.
In 2006, a new overseas brand boutique was opened in Beijing. In addition, the official website and an online store are launched.
In 2016, it became known about Consuelo's resignation from the post of creative director. He left the company because he wanted to spend more time with his family. His place was taken by the talented Italian fashion designer Francesco Risso.
Francesco Risso's success at Marni
