Ambush had many creative collaborations this year, and one of them is with Moët & Chandon.
Taking a bold step, Moët & Chandon offered Yoon Ahn, a young rising star of innovative design, a unique platform to bring her creative vision and sensitivity of modern trends to life. The choice of co-founder and creative director of AMBUSH brand was driven by Yoon’s rebellious spirit and her deep respect for tradition and craft, the transfer of experience from generation to generation, and care for nature – the values that are so consonant with Moët & Chandon.
The partnership between Moët & Chandon and Yoon is particularly significant because the first time in 152 years, the Moët Impérial bottle, which became iconic for the Champagne House in 1869, will be released in a redesigned design by a contemporary artist. Adding her characteristic minimalist aesthetic, Yoon swapped out the golden neck of the bottle for a deep shade of black that stands out against the new embossed white-label, creating a blank slate like a window to the future that opens up new opportunities for those who boldly walk forward.
Moët & Chandon will donate a portion of the proceeds from the sale of the limited collection Moët & Chandon x AMBUSH to the international charity World Land Trust.