What is contemporary fashion?
If you are not so sure of the used term “contemporary” it is completely normal but you are more familiar than you may think. The contemporary fashion started out from the needs and wants of consumers to own comfortable clothing that can be worn on a regular basis. Contemporary fashion is defined by various factors which can include price point, materials and consumers.
Price point
Price point
Contemporary brands usually do not fall into luxury segment nor into budget category. They are always somewhere in the middle due to particular designs and used materials. The prices can start from $150-1000 depending on the items making them less expensive than many luxury brands.
Consumers
Consumers
The target consumers are generally in their 20s and 30s therefore the aesthetics of such brands tend to satisfy younger consumer. Due to the fact that contemporary brands only target several groups of consumers, this industry will continue to see global opportunities. Fashion editors and industry insiders agree that contemporary brands have stolen the spotlight and are helping to fill the gap between luxury brands and main street. Contemporary brands appeal to both the luxury shopper and the new group of aspirational shopper.
Fabric & Quality
It is all about quality.
The products are usually made of high quality materials which contributes to the cost. Even the most simple piece has a luxurious feel and is beautifully made. Many labels deliver a clear brand look and are almost challengers in some cases to leading luxury brands. Modern brands need to go beyond just selling fashionable fashion pieces.
Here are brands that stand out the most in contemporary fashion industry:
Here are brands that stand out the most in contemporary fashion industry:
Jil Sander
Jil Sander
