Collections
Posted in

Contemporary Fashion

Contemporary Fashion - 1
Posted in

What is contemporary fashion?

If you are not so sure of the used term “contemporary” it is completely normal but you are more familiar than you may think. The contemporary fashion started out from the needs and wants of consumers to own comfortable clothing that can be worn on a regular basis. Contemporary fashion is defined by various factors which can include price point, materials and consumers.

Price point

Contemporary brands usually do not fall into luxury segment nor into budget category. They are always somewhere in the middle due to particular designs and used materials. The prices can start from $150-1000 depending on the items making them less expensive than many luxury brands.

Consumers

The target consumers are generally in their 20s and 30s therefore the aesthetics of such brands tend to satisfy younger consumer. Due to the fact that contemporary brands only target several groups of consumers, this industry will continue to see global opportunities. Fashion editors and industry insiders agree that contemporary brands have stolen the spotlight and are helping to fill the gap between luxury brands and main street. Contemporary brands appeal to both the luxury shopper and the new group of aspirational shopper.

Fabric & Quality

It is all about quality.

The products are usually made of high quality materials which contributes to the cost. Even the most simple piece has a luxurious feel and is beautifully made. Many labels deliver a clear brand look and are almost challengers in some cases to leading luxury brands. Modern brands need to go beyond just selling fashionable fashion pieces.

Here are brands that stand out the most in contemporary fashion industry:

Jil Sander

OAMC

Neil Barrett

Maison Margiela

AMI PARIS

Join the conversation

TORNA SU

Search giuuno.com

Login

Create an account

I tuoi dati personali verranno utilizzati per supportare la tua esperienza su questo sito web, per gestire l'accesso al tuo account e per altri scopi descritti nella nostra privacy policy.

Password Recovery

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

SHOPPING BAG (0)

GET 15% OFF YOUR FIRST ORDER
Subscribe to the newsletter
We will never spam you!
Overlay Image
GET 15% OFF YOUR FIRST ORDER
Subscribe to the newsletter
We will never spam you!
POPULAR POSTS
NEW TRENDS 2021
Added to wishlist! VIEW WISHLIST