Brand new sneaker brand just hit our radar, and it’s looking hot! If you still haven’t heard of the latest Japanese brand “Enterprise Japan,” then we are here to introduce this astronomical brand to you!
Japan became a significant style influence back in the 1980s. Initially, this phenomenon was called “street fashion”, but when subcultures began to appear more diverse, the term “Japanese street fashion” was introduced. They transformed streetwear and street style. Street style was mainly initiated by rebellious youth who began to adopt Western clothing and wanted to resist the foundations and views of the Japanese ideal of beauty. The post-war period in Japan was distinguished by the appearance of advertising campaigns with the popularization of the Western lifestyle. These new music styles directly impacted changing clothing, which gave young people more freedom and diversity.