“In the fashion industry, if you are not from the capital city you don’t have the legitimacy to create a brand (..) “, said the founders of the brand and completely destroy this stereotype with their success.
Drôle de Monsieur has its origins based in the small town of Dijon, the brand name translates roughly as “funny gentleman,” with no previous background in the fashion industry, the brothers invented the term as part of their first collection, “Not from Paris Madame.” The quote can still be seen embroidered, written, and embossed around their clothes to this day, serving not only as an irony to their fashion capital underdog status and lack of industry experience but a now-iconic focal point of their central product.
The Drole de Monsieur brand has a special talent when it comes to its ability to cleverly blend a variety of contrasting themes, pulling from a broad selection of different sources. The brand conveniently mixes its vast range of raw content with a good dose of vivid hues and clear branding by blurring the boundaries that stand between anything from classic styling and modern minimalism to vintage cuts and on-trend development.
The brand prefers to use precise detailing, premium materials, and imaginative variations to bring playful twists to iconic classics and slight modifications to conventional sportswear. The outcome is anything from polished fitted tracksuits, silk football jerseys, and redesigned outerwear, all flowing with the classic taste of the Drole de Monsieur brand, to new sportswear, premium jeans, and bold jewelry items.