The first men’s collection was presented in 1997. Two years later, Jil sold 75 percent of her company to the Italian fashion house of Prada. She resigned almost immediately due to creative differences with the new leadership. Milan Vukmirovic was appointed Creative Director.
Despite attempts to bring the brand back to popularity, Milan has not pursued Jil’s vision. In early 2003, Prada had to spend a significant amount to get Jil Sander back and continue to operate amid rumors of brand problems.
The next designer to lead the brand was Belgian designer, Raf Simons. For nearly seven years, he continued Jil Sander’s tradition of simplicity and craftsmanship, expanding the use of bold colors and bold prints. He presented wide shorts, colorful T-shirts, and sweatshirts. The crisp cotton dresses were equally attractive, but the great designer’s spark was gone as Jil herself was no longer there.
In 2017, Luke and Lucie Meier duo took over Jil Sander as creative directors and brought the brand back into popularity.