Logo obsession is never seem to go away but instead the logos become bigger and bolder.
Some brands found their way and understood that brand name T-shirts is a great idea. Buyers can experience the brand’s aesthetics for seemingly affordable prices. People need a status symbol and t-shirts and hoodies are one of the easiest ways to associate with a brand.
Branded items are generally a good source of income for many brands, not necessarily expensive ones. GCDS sweaters with large and recognizable logo is one of the good examples.