Brand’s headquarters are located in Italy, but this does not define the direction of the style. The designer was inspired by the looks of the Los Angeles skate culture. Ragazzi saw something unusual, stylish, and unique in everyday things. He wanted to create things that reflect his subjective view of the life of American skateboarders.
The Palm Angels is now a favorite shopping destination for hip hop, street style, and street sports fans. Palm angels apparel is in demand among NBA players and hip-hop artists, pulling their fans into the ranks of the brand’s lovers. Recognizable contrasting logos, bright combinations immediately became hits among young people who want to erase the difference between luxury clothing and street style
Many famous fashion houses like Louis Vuitton and Gucci have tried to adopt streetwear elements but these steps were timid and uncertain – brands of this recognition cannot risk introducing such innovations. Francesco Ragazzi saw the future in this direction and without a doubt embodied it, fully experiencing the style and adapting it to a higher level.
Popularity came from the trend of the collaboration of influential labels with rappers. In particular, artists from this genre have significantly helped promote the brand in Asia. That was a real breakthrough, as Asian performers are more prepared than Western ones for eccentric performances, bold outfits, and bright costumes. The designer was not only inspired by the popularity in Asia, but also by the region itself.