Calza brothers took over the streetwear market. The brand is a collection of memories and impressions through Giuliano Calza’s traveling and life in Asia. The brand offers a wide range of comfortable clothing for the youth audience, which is distinguished by a recognizable design with ironic drawings in sports and street style. Calza says the rise of streetwear in the high fashion world is due to the ubiquitous nature of fast fashion. “People see Zara and H&M doing everything. Streetwear is something that is still very accessible to people. Even in terms of price, this is something that people can still relate to. They feel there is a community behind it. This is something that Zara and other brands cannot do. “
The philosophy of the company is aimed at protesting against conservatism and outdated solutions, promoting freedom of expression, independence, and emancipation. The troublemaker character of clothing is due to the young age of the designers. Therefore, the company keeps pace with the times, being on the same wavelength as the key segment. The products are currently available in retail outlets around the world.