Enticing patterns, endless lines with an oriental character, and, of course, bright ornaments – that’s all about Etro.
Etro is an Italian company that opened its doors in 1968. The founder of the company, Gerolamo Etro, inherited a small weaving factory. To update production, Etro bought modern equipment and noble fabrics: cashmere, silk, linen, cotton. Gerolamo wanted to study ancient manuscripts and paintings, collect old costumes, books, and art. The enthusiasm for different motives of the West and the East’s peoples was reflected in the production of fabrics and later clothing. This feature has made the brand distinctive, noticeable, and unique.
It took him over 35 years to create the company. Today his whole family, three sons and a daughter are involved in this business. Everyone is doing their job, and this is a vivid example of a family business. Girolamo himself says that it is thanks to the children’s initiative that the family business flourished, and its products meet the most demanding requirements of fans.