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What Lies Behind the Famous Red Heart of Comme Des Garçons PLAY

What Lies Behind the Famous Red Heart of Comme Des Garçons PLAY - 1
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The first thing that comes into anyone’s mind about Comes Des Garçons brand is the famous red heart with eyes. But what lies behind the famous red heart?

Comme des Garcons Play is the youth line of the Comme des Garcons concept brand, founded by Japanese designer Rei Kawakubo in 1969 in Tokyo.
The brand specializes in men’s and women’s collections of casual clothing and footwear. The assortment includes T-shirts, vests, shirts, and hoodies made of Japanese cotton, sweaters, and cardigans made of wool, as well as hoodies made of innovative materials.

History and Philosophy

What Lies Behind the Famous Red Heart of Comme Des Garçons PLAY - 2

The founder of the company, Rei Kawakubo, did not have specialized education however she had excellent taste and a desire to create clothes for herself which would be comfortable, pleasant, and elegant.

Initially, Rei worked in the advertising department of the textile enterprise “Ashai Kasei”, where she gained knowledge about fabrics and the details of the production process. In 1973, the Japanese designer registered her own company. The name literally means “like a boy” – these are words from a song by Françoise Hard, but also a reflection of the brand’s style – clothes have acquired a new look, which is completely different from the usual.

For women collections, Rei made stylish models but they did not at all emphasize sexuality and femininity, as is usually done. These were the clothes for you. Besides, the designer herself once said that she makes clothes for women who do not care what their husband thinks of them. All brand items fit the definition of unisex, although they are divided into men’s and women’s collections. Men’s collections as can observed are all casual with a simple charm that makes them so unique.

An interesting feature of the brand’s first boutiques in Japan had no mirrors and mannequins. This was done so that buyers choose clothing according to their feelings, and not according to their appearance.

Red Heart Nation

Soon enough after the establishment of the brand, everyone could recognize the cute heart logo on shoes, t-shirt, hoodies, and etc. The concept and simplicity of the brand took the world by storm. On all products, one way or another, there is a brand logo – a red heart with eyes.

This emblem was designed by Rei Kawakubo in collaboration with the Polish illustrator Filip Pagowski, with whom the designer has been collaborating since 1980. Kawakubo just wants to create something that can illustrate the brand like a Crocodile for Lacoste.

The collection

Every collection aims to design creative wardrobe basics with a comfortable and minimalistic idea enlivened by the bright red heart. In the new collection, the brand is playing around with colors and new logo appearances. The designer presents the logo in black, green, and camouflage print in the collaboration with A Bathing Ape. The t-shirt and hoodies are decorated with a double heart logo and making them look extra stylish and rebellious.


CDG Play has collaborated with various brands in the past but one of the most memorable and popular is with Converse All-Star. The brands came together to create unisex canvas lace-up sneakers. The whole series includes a lot of different products – Comme Des Garcons Play sneakers soon became very popular and the interesting and modern clothes were in high demand. The shoes come in high-top and low-top silhouettes with iconic details of Converse Chuck Taylor All Star ’70. The models are all made of durable canvas, vulcanized rubber sole for greater resistance. This is a streetwear line – simple, versatile, comfortable, and stylish.

Let’s get Inspired!

Here are some of the looks you can put together with your favorite Comme Des Garçons pieces.

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