Off-White is recognized as the most popular clothing brand in the world. This is evidenced by the results of a study by the Lyst platform, which specializes in the analysis of consumer behavior in the fashion industry.
In the fourth quarter of 2019, first place was taken by Off-White, which was the leader in the previous, third quarter.
According to experts, this was facilitated, in particular, by the change in the company’s logo, the emergence of a new boutique in Miami, as well as the wedding of musician Justin Bieber and model Hailey Baldwin, who wore an Off-White dress.
What to expect from Off-White in the near future? Well, we just have to wait and see but we definitely have to expect Virgil Abloh to rock the World once again!